or for the poor .. of DTT .. Channel
discovered by chance on tuning Republic Tv After seeing the promotional advertising of the schedule I had the impression of seeing a''low cost''of sky and doing a web search .. read as follows:
from IlSole24Ore of November 6, 2009
discovered by chance on tuning Republic Tv After seeing the promotional advertising of the schedule I had the impression of seeing a''low cost''of sky and doing a web search .. read as follows:
from IlSole24Ore of November 6, 2009
The news was expected but not so soon: the powerful pay-TV Robert Murdoch will be in the Italian digital terrestrial television from next December with a new channel Sky . Officially, the TV will be launched by News Corporation subsidiary Station Europe, given that Sky can not switch to DTT before 2011. According to statements made by Gary Davey, Chief Operating Officer of News Corporation Stations Europe, and now General Manager of the new channel, Sky will enrich the offer available on digital terrestrial television in Italy, bringing more competition in a sector currently dominated by Mediaset and RAI. In view of the fact that Heaven comes into Italian homes while the transition to DTT is progressing rapidly, and that the channel realize synergies with existing investments by Sky Italy, we believe that soon Sky will prove a more successful investment for News Corporation in Italy, based on a realistic and profitable business plan in terms of costs. We are certain also that Sky will be received very positively by the public television that by advertisers, who are always looking for more choice and new opportunities to communicate with their customers. We hope not just switch off will be completed throughout Italy, to reach heaven one share close to that of the two main air channels operating on DTT, or Boing Rai and 4. "The new TV will reach nearly 12 million Italian families and follow the 'evolution of the DTT switch-off to reach the entire country. The program will consist of 80% of content new to the TV does not pay.
The contents of the new channel will be devoted to a general audience but also more younger than the target Rai and Mediaset. variety shows and dramas will be interspersed with news from Sky24 of Tg and advertising will be very small. raises some concerns the choice of relying on the multiplex Network A, one of the least popular with the area and already four active channels. Therefore, if no one will shut down the existing channels, the technical quality of transmission will be low, with an aspect not well adapted to the ambitious goals of Heaven. [Emphasis mine:)]
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